Total Story Length
Picnic will compress assets to hit file size requirements.
The header design is fixed. Picnic will add advertiser's logo and brand name to the header.
Do not add progress bars to designs. Format will automatically add correctly styled (based on number of frames) animating progress bar.
Tap Out Button
Bottom bar button is on all frames, is semi-transparent, can be any colour and have any text.
Sliced JPEG, PNG delivered in Retina Sizes
320x440 (exported as double resolution, 640x880, for higher quality imagery)
- Each frame can contain standard 'display banner' animations
- Animations will be built in AMPHTML. Please check with Picnic to confirm feasability of design.
- If requesting animations please provide Picnic with designs in PSD format.
8:11 to fit frame canvas
1:1 or 4:5 with letterboxing
Videos will autoplay without sound by default, with the option to play sound upon user interaction.
The tap for sound icon used is this:
See 'Story' specs for asset and animation requirements
- Story may contain up to 2 shoppable hotspots per frame, which can click out to specific URLs.
- Please provide Picnic with the copy and price for each hotspot.
- The shoppable hotspot design is this: